What made you want to get into this business?
For both of us, cleaning is a very easy part of our routines at home. Big chores always happened on Sunday’s; we would divide the house up into sections and clean away. It was never a big deal to clean the house and tidy up, it was even looked at as a way to relieve stress after a long day. So one day, we were sitting out back, enjoying the summer sun and talking about life and where we wanted to be in ten years. Before we knew it, our mother-daughter talk turned into a business plan. In our house, we clean with products that are non-toxic…there was never any bleach in the house or harsh chemicals, so we decided to market ourselves as a green and eco-friendly company. We set goals, made plans, and within weeks we had officially started Pure Cleaning Services.
What do you enjoy most about your job/business?
Our business is a combination of interacting with people and being conscious of the environment. We’re able to talk to our clients about the benefits of going green and hope to encourage them to make small changes in the way they live their lives to help our environment. The products we use are non-toxic, which makes us appealing to homes with children and pets, so it’s nice to know that we can provide a clean, safe home for other families in our neighborhoods.
What made you want to start your own business?
We wanted to have the freedom and flexibility in our daily lives to work and do the things we love. Thinking about where we could be in ten years if we work hard and push through the hard times together as a strong mother-daughter team was exciting. Once we developed our business plan, we knew that this could be a huge, positive change for both of our lives.
How has technology impacted your business or the way you do business?
Our biggest marketing tool is the internet. We have our Facebook page, a website, and are members of Care.com. We have tried to run ads in local papers or magazines, but we have gained the most exposure thanks to social media. We’ve also been able to order business cards, flyers, and T-shirts for the business with ease online.
What makes your business different from other cleaning businesses?
What sets our business apart from others is that we’re a mother-daughter team, it’s important to us that we represent women in business. Aside from that, we’re a green cleaning company…we don’t use harsh or toxic chemicals and we limit our waste of paper products by cleaning with microfiber clothes.